Execution Protocol

The 4-Touch Sequence

Personalized outreach for each Tier 1 VC. Lead with credentials. Show traction. Follow up with momentum, not noise.

Founders Circle first Do not send Touch 1 to any Tier 1 VC until FC hits 50% closed ($25K). Rina = $5K. Gap: $20K.

Pre-engage on LinkedIn One relevant, non-sycophantic comment on their post before the DM lands. Makes the cold warm.

Deck never on Touch 1 DocSend link goes in Touch 2 only. Never attach to first contact.

Max 2 follow-ups Touches 2–4 only. If no reply after Touch 4, release and plant a future anchor.

Golden Gate Ventures

Vinnie Lauria

SEA-first mandate Network / Distribution angle Platform as SEA infrastructure

Angle

Vinnie's thesis is SEA digital infrastructure and marketplace networks. Lead with the network/City License model — not the Filipino community story. He's looking for defensible distribution, not niche verticals. The diaspora angle is the proof of concept, not the pitch.

The Cold Open

Send Day 0 · LinkedIn DM · No deck attached

Mark Done

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Strategy: Credentials + specific traction + raise terms + one ask. Under 100 words. No preamble.

💬

Pre-engage first: Comment on one of Vinnie's recent LinkedIn posts about SEA infrastructure or marketplace investing — something specific, not flattering. Do this 3–5 days before sending this DM.

Three e-commerce exits from Cebu. 25 years building across Philippines, Vietnam, and Cambodia. Now building Pangea — the global diaspora commerce network. Node 1 is SariKo, the Filipino marketplace in Ho Chi Minh City. Launched April 18. 19 sellers in 8 days. Zero paid marketing. Raising $750K pre-seed SAFE at a $10M cap. Nobody is building this globally. Would you be open to a 20-minute call?

The Moat

Send Day 3–4 · New information only · Include deck link

Mark Done

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Strategy: The Teresa church story — your zero-CAC moat in 3 sentences. Frame it as distribution defensibility, not heartwarming narrative. Then offer the deck.

One thing I left out: our GTM isn't paid acquisition. Our first seller, Teresa, got her initial orders through her church community — she told her network, and orders came in before we ran a single ad. That's the distribution model: trust networks as the channel, not algorithms. It doesn't require marketing spend, and a well-funded competitor can't replicate it quickly. Deck and data room here if useful: Deck: https://docsend.com/view/uyn66btnpx34z38j Data room: https://drive.google.com/drive/folders/1Isv8ZSyPOFQMngWvqod6HTBugokq6ven

The Momentum Signal

Send Day 7–9 · One new traction fact · FOMO without begging

Mark Done

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Strategy: Drop one real traction update + committed investor signal. Mirrors what made Waseeq's sequence work. Update the seller count with live number before sending.

Quick update: we've crossed [LIVE SELLER COUNT] sellers and have a committed Founders Circle investor on record. The round is moving. If the timing works, I'd welcome 20 minutes this week — I can show you exactly how the City License model scales across SEA diaspora nodes.

The Clean Exit

Send Day 14–16 · Last touch · Plant a future anchor

Mark Done

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Strategy: Leave a number. Don't close the door. Don't apologize for reaching out. Dignified exit with a forward anchor that stays in their memory.

I'll leave it here — I know your deal flow is full. If SariKo crosses your path again when the timing is better, I'd welcome the conversation. By then we'll be at [X sellers / $X GMV] across two nodes. Either way, appreciate the consideration.

Notes / Log

Tier 1 · Target 2 of 3

500 Global SEA

Khailee Ng

SEA + emerging markets Behavior redirect angle Never pitch as consumer marketplace

Angle

Khailee thinks in terms of behavioral economics and market creation. Lead with "redirect existing behavior, don't build new habits" — this is SariKo's deepest moat and matches his mental model. He's seen enough consumer apps die on CAC. Show him the behavior already exists; you're just formalizing it.

The Cold Open

Send Day 0 · LinkedIn DM · No deck attached

Mark Done

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Strategy: Lead with the behavioral insight — existing behavior, zero new habit formation. That's the frame Khailee will respect. Credentials second, traction third.

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Pre-engage first: Find a Khailee post on market creation, consumer behavior, or SEA digital adoption. Comment with something specific about why redirecting behavior beats building new habits. Then DM 3–5 days later.

15,000 Filipinos in Ho Chi Minh City already buy and sell through Facebook Groups, Viber, and Messenger every day. The behavior exists. The commerce happens. It's just invisible. SariKo doesn't ask them to change — it gives that commerce a structured home. Three e-commerce exits. 25 years in SEA. Launched April 18. 19 sellers in 8 days, zero paid marketing. Raising $750K pre-seed SAFE at a $10M cap. Open to a quick call?

The Moat

Send Day 3–4 · New information only · Include deck link

Mark Done

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Strategy: Teresa's story — but frame it as proof of the behavior-redirect thesis, not a heartwarming founder story. She didn't change her behavior. She used the same channel (community trust). We just gave it structure.

One data point worth sharing: our first seller didn't change how she sells. Teresa already sold through her church community. What SariKo gave her was a storefront — not a new behavior to learn. Her orders came through the same trust channel they always did, just formalized. That's the entire GTM thesis: we don't fight existing behavior, we upgrade it. Deck and data room: https://docsend.com/view/uyn66btnpx34z38j https://drive.google.com/drive/folders/1Isv8ZSyPOFQMngWvqod6HTBugokq6ven

The Momentum Signal

Send Day 7–9 · One new traction fact

Mark Done

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Strategy: New traction number + committed investor. Let the signal do the work. One sentence on Node 2 to show this isn't a single-community play.

Update: [LIVE SELLER COUNT] sellers now, a committed Founders Circle investor on record, and our Vietnamese diaspora Node 2 (Quê Tôi) is in design for Seoul. The round is moving. Happy to set time this week if the framing resonates.

The Clean Exit

Send Day 14–16 · Last touch

Mark Done

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Strategy: Leave a forward anchor tied to the behavior-redirect proof point. Plant a milestone that will resurface in his mind when he sees diaspora commerce news.

Leaving it here — I understand the timing may not be right. If the diaspora commerce infrastructure story makes sense when we're at two live nodes and measurable GMV, I'd welcome the conversation then. Appreciate your time.

Notes / Log

Tier 1 · Target 3 of 3

Saison Capital

Amrit Acharya

Fintech + infrastructure Trojan horse / financial rails angle Marketplace → financial infrastructure

Angle

Saison Capital backs financial infrastructure plays. The marketplace is the trojan horse — the castle is remittance, insurance, credit, and financial rails for the diaspora. Lead with that vision, not the commerce layer. Amrit needs to see this as a fintech infrastructure play that uses commerce as the beachhead.

The Cold Open

Send Day 0 · LinkedIn DM · No deck attached

Mark Done

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Strategy: Lead with the financial infrastructure vision. The marketplace is the entry point, not the destination. Credentials, traction, and raise in the same breath — but the hook is the fintech thesis.

💬

Pre-engage first: Find an Amrit post on fintech infrastructure, emerging market financial rails, or diaspora finance. Comment with something substantive about the trust gap in cross-border commerce. DM 3–5 days after.

280 million diaspora members move money, buy food, and run businesses through chat apps — because no platform has earned their trust. The marketplace is the entry point. The financial infrastructure is where this goes. Three exits. 25 years in SEA. Building SariKo — the Filipino diaspora marketplace in HCMC. Launched April 18. 19 sellers, 8 days, zero paid marketing. Raising $750K pre-seed SAFE at a $10M cap. This is the trust layer that remittance and insurance can't build without. Would you be open to a call?

The Moat

Send Day 3–4 · New information only · Include deck link

Mark Done

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Strategy: Teresa story — but frame it as proof that trust is the scarce resource. GCash, Wise, and every fintech that's tried to enter the diaspora can't replicate what a church community gave Teresa for free.

One more piece of context: our first seller's first orders came through her church — not through any acquisition we did. The trust that moves commerce in diaspora communities is community trust, not brand trust. That's the thing financial infrastructure players can't buy. They can build wallets. They can't walk into a Filipino church in Saigon and earn what Teresa has. SariKo builds that trust layer first. Everything else — remittance, credit, insurance — rides on top of it. Deck and data room: https://docsend.com/view/uyn66btnpx34z38j https://drive.google.com/drive/folders/1Isv8ZSyPOFQMngWvqod6HTBugokq6ven

The Momentum Signal

Send Day 7–9 · One new traction fact

Mark Done

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Strategy: Traction + committed investor + hint at the financial rails vision becoming concrete. Make it feel like the window to get in early is narrowing.

Update: [LIVE SELLER COUNT] sellers, a Founders Circle investor on record, and we're scoping VNPay integration as the first financial rail on the platform. The round is moving. Happy to walk you through the infrastructure roadmap if you have 20 minutes this week.

The Clean Exit

Send Day 14–16 · Last touch

Mark Done

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Strategy: Leave the financial infrastructure anchor. When diaspora fintech becomes a recognized category — and it will — this message stays in his memory as the one that was first.

Leaving it here. When diaspora financial infrastructure becomes a recognized category — and it will — I hope SariKo is worth a second look. By then we'll have transaction history, a Node 2, and the trust layer that every fintech entrant will still be trying to build. Appreciate your time, Amrit.

Notes / Log